The fall collection evolved along with the pandemic, with ups and downs. The creative process drew me very close to it–I had the fabrics that I loved, and I just made the clothes. It was therapeutic to create spontaneously without having to draw out a concrete idea or without anyone expecting anything.
The collection “Un brin de rien” is purely me, and my creative visions clean and unadulterated without the external noise.
I still wanted to share the collection and did it with a very quiet launch and a simple photoshoot to connect with my clients and express my gratitude for all the support received through these challenging times. Lockdown has been a wake-up call and a significant experience in making us realize how broken the seasonal production system is and the future uncertainties. For instance, early in the year, I was very enthusiastic about what was to come and planned with shiny, fun fabrics for the Holiday collections. The decision I made ten months ago is impacting me now. So I decided to review my calendar thoroughly, and instead of seasonal collections, I will now be doing monthly drops of a few pieces. It helps me feel closer to and more relevant to society’s needs and respond better to my clientele’s needs. I re-visioned to co-create more with my clients, so it is more personal. As a small local business, I have to compete with real giants in the industry. However, I have the advantage of being close to the production process to change my course easily. I am close with my clients, and the pandemic made me realize the importance of intimate connection.
And I hope this experience will be a step forward for the consciousness of this world. ■